I. Understanding Elements And Characteristics Of Trends

     A trend is a sequential pattern of change in recorded data. A change evidenced by a rise or fall of variables when measured between at least two points over time (Gordon, 2008). 

• It is a way of doing new things individually or one society then followed by many people; it may become a daily routine or a tradition.
•  A trend has a big impact in our society and it have the capacity to make a big changes in our lives.

• Megatrends. They are a larger pattern of broad trends that reshape and transform our lives.
• Microtrends. It advocate localization as opposed to globalization, recognizing that people and communities have never been more sophisticated and more knowledgeable about the choices they make in their everyday lives. 

1.Process of Identifying a Trend

• Trend analysis is the widespread practice of collecting information and attempting to spot a pattern in the information. It may used to predict future events or estimate uncertain events in the past.

• Trend Spotting  is the identification of new trends. 

                 - Trend spotting is attempting to see the future in the present (Rehn and Lindkvist, 2013). 

• Trend Spotter - They are the people who notices and reports on new fashions, activities that people are starting to do.
• Projecting Trends - assumes the future will be a logical extension of the past

Drivers continuing what is a trend 

Enablers an empowering influence and encourages the drivers

Blockers may take the form of new law, politicking, street protests and other factors

Friction is a resistance to change that occurs naturally and inevitably 

Examples: 

    Twitter is a free social networking microblogging service that allows registered members to broadcast short posts called tweets. Twitter members can broadcast tweets and follow other users' tweets by using multiple platforms and devices.

  Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. The site, which is available in 37 different languages, includes public features.

2.Differentiate a trend from fad

   Fad- Typically spread quickly but disappear equally quickly. The easiest way to categorize a fad is one word: short-lived.Typically, fads last for a total of one season. A fad is often referred to as “catching on” with the larger population, but will often fade as quickly as it appeared. The easiest way to remember a fad is through a simple alliteration: fads fade. Although engaging in fads can be fun, they are often not worth investing a large amount of money or time.

  Trends- Trends have a much longer lifespan than fads.they can continue to be fashionable for years and even decades. The primary difference between a trend and a fad is that trends have the potential to be long-term influences on the market. 

    Rapid change is a constant feature of our lives. As Gordon(2008) put it, we have seen significant developments across society, technology, institutions, products and services that will surely continue into the future. We know that the future generation will be different in an easy way. New technologies ,market shifts; even our social values and traditions may damage. We use our trends both local and global, to position our organizations and ourselves. We can also influence some events for our own advantages in the future.